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What is...


  • Paid-Search?

Paid-Search is known to most people as "sponsored-links" or "sponsored-ads", these are the links appearing on the side / top of the search results screen. When you click these links, you either land on the advertisers' web-page or calling them. The advertiser pays for this referral.
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  • Pay-per-Call/Click-to-Talk/Pay-for-Phone?

Pay-per-Call and Pay-for-Phone are the current Paid Search buzz words for the advertising model that harnesses the power of the "old fashioned" phone call. There are several variations of these forms of paid search, but the bottom line is that end-users ultimately call the advertiser - often for free - instead of only landing on the advertiser's web page. (and Pay-per-Call is the term used to describe the advertising model).
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  • Click-to-Talk?

Click-to-Call is the term to describe the technology behind Pay-per-Call and Pay-for-Phone.
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  • find-inC2™ ?

Pay-Per-Call/Click-to-Talk are nice improvements to have, but they have downsides andthis is where find-inC2™ fills the blanks left by these advertising models.

find-inC2 Leverages online search - Unlike current solutions, which are based only on predefined data,

find-inC2 provides advertisers' immediate response live results!

find-inC2 gives you what you really need, when you really need it and how you really need it
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Where can I learn more?

Just follow the links...

Industry Online Magazines

  • LMS
  • SE Land
  • Multilingual Search
  • ClickZ
  • DMNEWS
  • VOX
  • SE Watch
  • SE Journal
  • SE Lowdown

  • Analysts and Research firms

  • Greg Sterling
  • Kelsey
  • Borrell
  • Jupiter
  • Forrester
  • MarketingSherpa
  • MarketingProfs

  • Guides

  • Search engine
  • Local Search
  • PPC Universe

  • Organizations

  • YPA
  • ADP
  • EADP
  • SEMPO
  • IAB

  • YP Specialists

  • YP Commando
  • YP Talk
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